Today I attended part of the Second Asia Pacific Injury Prevention Conference. Some of the conference sponsors were UNICEF, World Health Organization, major international foundations and international governments. I watched the presentation by Greig Craft of Asia Injury Prevention Foundation (www.wear-a-helmet.com), titled ‘Lessons from a Helmet Wearing Campaign in Viet Nam’. Road traffic accidents (RTAs) in Viet Nam are still one of the top killers of children. The video of the new ad campaign was disturbing and moving, but a necessary message to get the attention of everyone. Kids Without Borders will continue our commitment to support the Helmets For Kids (H4K) program by AIPF. AIPF has provided hundreds of thousands of high quality PROTEC helmets to school students in Viet Nam and has produced ongoing education programs and advertising campaigns promoting road safety.The rain did stop in the afternoon and normalcy returned to the streets of Hanoi.
Today marked the half-way point of my trip.
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